Health & wellness D2C — omega-3
Fjorda
14.7x ROAS held above 800% across five months from zero
A Norwegian-purity omega-3 brand launching direct-to-consumer from a standing start, with no historical customer data and a limited budget.
- ROAS
- 14.7x0 (new account)
- Cost per purchase
- SEK 32—
- CTR
- 6.3%—
- Sustained ROAS
- 800%+ for 5 months—
The challenge
Sales had historically routed through a partner site, so there was no direct online presence, almost no customer data to build on and Meta attribution to establish — all in a highly competitive supplement market on a limited budget.
What we did
We launched a brand awareness strategy built on testimonials and customer feedback to establish trust from a standing start, then optimized a lean funnel that built a retargeting data foundation while still driving immediate sales.
- Testimonial-led brand awareness build from a standing start
- Lean funnel balancing data collection with immediate sales
- Retargeting foundation built for compounding returns
The outcome
Fjorda cleared an above-average ROAS in month one and held above 800% for five straight months, finishing at 14.7x ROAS, SEK 32 cost per purchase and a 6.3% click-through rate.
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