Swimwear & beachwear D2C
Sunkini
ROAS up +610% and cost per purchase down 69% in three months
A Swedish swimwear brand with a wide beachwear range, held back by high cost per acquisition, thin margins and low repeat purchase frequency.
- ROAS
- 12.94x2.12x
- Purchases
- 85786
- Cost per purchase
- SEK 140SEK 425
- CTR
- 2.97%1.50%
The challenge
High cost per acquisition, price pressure in a crowded swimwear category and low customer retention meant thin margins and a weak ROAS — with heavier market competition than the year before.
What we did
We drove every visitor through a deliberate sales journey to lift conversion rate and lower CPM, activated retargeting and dynamic ads on the data collected, and cross-sold the wider beachwear and accessories range while leaning on brand-focused creative.
- Deliberate sales funnel with retargeting and dynamic ads
- Cross-sell across beachwear and accessories to lift order value
- Competitive-advantage and brand-focused creative in-funnel
The outcome
Purchases grew from 86 to 857, ROAS rose from 2.12x to 12.94x, cost per purchase fell 69% to SEK 140 and CTR doubled to 2.97% with healthier frequency.
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