Healthcare — rehabilitation lead gen
Access Rehab
Cost per lead down 95%, leads up 5,400% in three months
A Swedish rehabilitation provider spending on engagement and Messenger campaigns that were never tied to booked treatments.
- Cost per lead
- SEK 127SEK 2,599
- Leads
- 551
- Unique CTR (link)
- 6.97%5.24%
- Landing page views
- 1,0567
The challenge
Spend went to hard-to-measure engagement and Messenger campaigns with no link to the end business goal, retargeting audiences sat completely unused, and cost per lead stood at SEK 2,599 from a single lead.
What we did
We shifted to a data-collection stage on Facebook feeding a proper lead conversion campaign, activated the overlooked retargeting audience, and replaced static images with UGC-style video showcasing the clinic's best-selling treatments.
- Structured funnel from data collection to lead conversion
- Retargeting audiences activated as a live lead source
- UGC-style video creative replacing static images
The outcome
In three months leads grew from 1 to 55, cost per lead fell 95% to SEK 126.74, CTR rose to 6.97% and landing page views went from 7 to 1,056 — at a lower CPM.
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