Home & living retail
Husochhemma.se
ROAS up +425% in three months against a softer housing market
A fast-growing home & living retailer with a broad catalogue anchored in beds, pressured by high CPAs and low repeat-purchase frequency.
- ROAS
- 26.96x5.14x
- Cost per purchase
- SEK 361SEK 1,660
- CTR
- 2.04%1.50%
- Frequency
- 2.722.97
The challenge
High CPAs on considered, high-ticket purchases combined with low repeat frequency, all while the housing market cooled and demand for home furnishing softened.
What we did
We rebuilt the funnel to lower CPMs and compound conversion signal, produced creative built around the retailer's clearest competitive differentiators, and activated cross-sell across adjacent home categories.
- Full-funnel sales journey lowering CPMs while compounding signal
- Competitive-edge creative built on the clearest differentiators
- Cross-sell activation across adjacent home categories
The outcome
ROAS climbed to 26.96x, cost per purchase fell 78% to SEK 361 and CTR improved to 2.04% — with healthier frequency at 2.72.
More case studies
eCommerce — mobile repair & refurbished phones
Fix My Phone
ROAS from 0.86x to 9.37x while cost per purchase fell 89%
Fashion D2C — Meta
Stockholms Klänningsfabrik
Cost per purchase down 73%, ROAS up 512% in three months
Golf equipment & apparel
Innesvingen.se
ROAS up +1,043% in three months — an all-time sales record
eCommerce — outdoor & preparedness
Sweprep.se
ROAS from 141% to 450% and cost per order down 41%
eCommerce — home & water filtration
Vattenfilterkannor.se (ZeroWater®)
ROAS from 125% to 564% in under three months
Swimwear & beachwear D2C
Sunkini
ROAS up +610% and cost per purchase down 69% in three months
eCommerce — home interior & made-to-order
Customwood.se
ROAS from 299% to 900% after taking over from a top-tier agency
Health & wellness D2C — omega-3
Fjorda
14.7x ROAS held above 800% across five months from zero
Electrical installation services — B2C & B2B lead gen
Ampy
23x ROI and a 16% lead-to-customer rate in the first three months
Beauty & aesthetics — B2C lead gen
SYNOS
Cost per lead down 74% while volume climbed
Healthcare — rehabilitation lead gen
Access Rehab
Cost per lead down 95%, leads up 5,400% in three months
B2B — point of sale & checkout solutions
Ancon
Cost per lead down 38% while CTR tripled
Financial services — B2C consumer loans
Ambrion Finans
Cost per lead down 59% while ad spend grew 53%
Fintech — B2B business services lead gen
RevRunnr
+890% ROI and cost per lead down 36% in six months
B2B SaaS — AI-powered shift management
Shifter
Cost per acquisition down 56% and blended ROI up 218% in six months