Home & living retail
Husochhemma.se
ROAS up +425% in three months against a softer housing market
A fast-growing home & living retailer with a broad catalogue anchored in beds, pressured by high CPAs and low repeat-purchase frequency.
- ROAS
- 26.96x5.14x
- Cost per purchase
- SEK 361SEK 1,660
- CTR
- 2.04%1.50%
- Frequency
- 2.722.97
The challenge
High CPAs on considered, high-ticket purchases combined with low repeat frequency, all while the housing market cooled and demand for home furnishing softened.
What we did
We rebuilt the funnel to lower CPMs and compound conversion signal, produced creative built around the retailer's clearest competitive differentiators, and activated cross-sell across adjacent home categories.
- Full-funnel sales journey lowering CPMs while compounding signal
- Competitive-edge creative built on the clearest differentiators
- Cross-sell activation across adjacent home categories
The outcome
ROAS climbed to 26.96x, cost per purchase fell 78% to SEK 361 and CTR improved to 2.04% — with healthier frequency at 2.72.
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