Vibe Digital runs Google, LinkedIn, Meta and YouTube advertising for B2B and B2C SaaS companies in the UK, the US and Europe. Published pricing, month-to-month terms, and bidding set against customer acquisition cost and payback period rather than clicks or trial sign-ups.
By Alexander Jilkhe, Founder ·
SaaS economics differ from eCommerce. Revenue arrives monthly, not at checkout, so a campaign that buys cheap trials can still lose money if those trials never convert or churn within months. A SaaS PPC agency has to manage advertising against customer acquisition cost (CAC), payback period and LTV:CAC, and has to feed the ad platforms the events that predict revenue.
In practice that means three things: measurement that follows a lead or trial through to a paying account, campaign structure built around intent and ideal customer profile, and a weekly read of CAC and payback by channel that growth and finance can both trust.
SaaS engagements use our lead generation tier: a fixed base fee per platform plus a variable percentage of ad spend above €900. Ad spend is paid directly to Google, LinkedIn or Meta, with no media markup.
| Service | Base fee | Variable |
|---|---|---|
| SaaS & lead generation | €539/mo per platform | 8% of ad spend over €900 |
| Setup, social platforms (one-time) | from €250 per platform | Pixel, Conversions API, CRM, audiences |
| Setup, Google Ads (one-time) | from €450 | Conversion tracking, offline imports, structure |
Prices exclude VAT and are published in EUR. UK and US clients can be invoiced in EUR, GBP or USD. Model your own retainer on the pricing page.
This is the monthly management fee for one platform at common SaaS budgets. Each additional platform adds its own base fee.
| Monthly ad spend | Base fee | Variable | Total |
|---|---|---|---|
| €2,000 | €539 | €88 | €627 |
| €5,000 | €539 | €328 | €867 |
| €10,000 | €539 | €728 | €1,267 |
| €20,000 | €539 | €1,528 | €2,067 |
Illustrative, per platform, excluding VAT.
Shifter is an AI-powered shift management platform for staff-intensive businesses such as logistics, airports and retail. Its Google and Meta campaigns had run for five months with a large agency when we took over. We refocused both accounts on lead generation and acquisition efficiency, then compared results like-for-like against the handover baseline after six months.
| Metric | At handover | Month six |
|---|---|---|
| Cost per acquisition | €59.50 | €26.30 |
| Cost per click | €1.35 | €0.63 |
| Click-through rate | 1.87% | 4.38% |
| Blended ROI | 1.67 | 5.31 |
Blended ROI as reported in the client case study. Read the full Shifter case for scope and method.
The most you can pay to acquire a customer depends on monthly revenue per account, gross margin and how quickly you need the cost back. Multiply monthly revenue per account by gross margin, then by your target payback in months. Many SaaS companies aim for 12 months or less; we set targets below the ceiling so the account has room to scale.
| Monthly revenue per account | Gross margin | Allowable CAC |
|---|---|---|
| £100 | 80% | £960 |
| £300 | 80% | £2,880 |
| £1,000 | 75% | £9,000 |
| £2,500 | 80% | £24,000 |
Illustrative, in GBP. The same calculation applies in USD or EUR. Divide allowable CAC by your lead-to-customer rate to get the most you can pay per lead or trial.
Google Search usually comes first because it captures people already looking for your category, a competitor or an alternative. LinkedIn is the most precise way to reach decision-makers by role, seniority and company, and suits higher contract values. Meta reaches the same buyers more cheaply, works well for self-serve and SMB SaaS, and carries most retargeting. YouTube explains complex products before buyers search.
We start with the channel closest to purchase intent, prove CAC there, then add reach channels against the same payback target rather than spreading a small budget across every platform at once.
Our team works in English, and Stockholm is one hour ahead of London, so calls and reporting fit the UK working day. For US teams we schedule calls in the overlapping morning hours on the US East Coast. Invoicing is available in EUR, GBP or USD.
Tracking is set up with Consent Mode v2 and server-side conversions, so measurement respects the cookie consent your UK and EU visitors give. We work inside your own Google Ads, LinkedIn Campaign Manager and Meta accounts, and you keep full admin access if the engagement ends.
Put the same questions to every agency you evaluate.
It plans, builds and manages paid search and paid social for software companies, and measures success by customer acquisition cost, payback period and LTV:CAC rather than clicks or trial sign-ups. That includes tracking trials, activation and paid conversions and feeding them back to the ad platforms.
At Vibe Digital, SaaS PPC management starts at €539 per month per platform plus 8% of ad spend over €900. Setup is a one-time fee from €250 per social platform and €450 for Google Ads. Prices exclude VAT, and UK clients can be invoiced in GBP. There is no long-term contract.
Yes. We work with SaaS companies in the UK, the US, Canada, Ireland, Australia, New Zealand and across Europe. Calls and reporting are in English, and invoicing is available in EUR, GBP or USD.
Paid subscriptions wherever volume allows. When paid conversions are too sparse for the algorithms to learn from, we optimise on the strongest predictive event, such as activation or a product-qualified lead, and validate it against real MRR every week.
Most start with Google Search to capture existing demand, then add LinkedIn for higher-value B2B deals or Meta for self-serve and SMB products. YouTube helps explain complex products. We add channels one at a time against the same CAC and payback target.
B2B and B2C SaaS with a proven offer, typically €500K–€20M in annual recurring revenue, running self-serve trials, demos or freemium-to-paid motions.
Tracking and structure fixes usually show within two to four weeks. Improvements in CAC and payback typically land within the first 90 days, depending on sales cycle length.
Always. We work inside your own accounts. You keep full admin access, every pixel and every conversion dataset if the engagement ends.
No. Agreements run month to month. We earn the next month by the results of the current one.
Fill in the short form below with your product, motion and monthly budget. We review tracking, campaign structure and the events you optimise on, then send a written plan with the CAC and payback your numbers can carry.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.