Vibe Digital manages LinkedIn advertising for B2B companies and SaaS businesses that sell to decision-makers. Published pricing, CRM-connected measurement and targets set against what a deal is worth — not against cost per click or lead volume.
By Alexander Jilkhe, Founder ·
The same model as every service we offer: a fixed base fee per platform plus a variable percentage of ad spend above €900. Most LinkedIn engagements sit on the lead generation tier.
| Service | Base fee | Variable |
|---|---|---|
| B2B/B2C lead generation | €539/mo per platform | 8% of ad spend over €900 |
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| Setup (one-time) | from €250 per social platform | Insight Tag, Conversions API, CRM, audiences |
Prices exclude VAT. Model your own retainer on the pricing page and export a one-page PDF quote.
This is what a LinkedIn retainer costs on the lead generation tier at common monthly budgets.
| Monthly ad spend | Base fee | Variable | Total |
|---|---|---|---|
| €2,000 | €539 | €88 | €627 |
| €5,000 | €539 | €328 | €867 |
| €10,000 | €539 | €728 | €1,267 |
| €20,000 | €539 | €1,528 | €2,067 |
Illustrative. Brand and traffic uses 5% on the same structure.
LinkedIn is the only major ad platform where you can target by job title, seniority, industry, company size and named companies. That makes it expensive per click but precise per deal.
The channel fits when a deal is worth several thousand euros or more, when several people take the buying decision and when you can define which companies you want to reach. For low-priced offers or broad consumer audiences, Meta and Google usually return more per euro.
Gross profit per closed deal multiplied by the share of leads that become deals gives the most you can pay per lead and still break even. We set the target below that level, with the margin your sales cycle requires.
| Gross profit per deal | Lead to deal | Allowable cost per lead |
|---|---|---|
| €5,000 | 5% | €250 |
| €10,000 | 5% | €500 |
| €10,000 | 10% | €1,000 |
| €25,000 | 8% | €2,000 |
Illustrative. Your own close rate and sales cycle determine the target.
Every account receives the same foundation before budget is scaled. On LinkedIn, most of the improvement usually comes from tighter audience definition and from teaching the algorithm which leads actually become deals.
Posts from a founder or salesperson often earn more engagement than posts from a company page. Thought Leader Ads let you sponsor them and put them in front of exactly the companies you want to influence.
For account-based marketing we upload a list of target companies, warm up the decision-makers with content and track engagement by company, so your sales team knows where the relationship is warmest.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4), rebuilding tracking and structure; warm the audience (weeks 5–8), scaling offer and creative tests against clean data; close the loop (weeks 9–16), reallocating budget by profit contribution rather than platform-reported conversions.
Put the same questions to every agency you evaluate.
At Vibe Digital, LinkedIn management starts at €539 per month for lead generation plus 8% of ad spend over €900, or €419 per month plus 5% for brand and traffic. Setup is a one-time fee from €250. Prices exclude VAT and there is no long-term contract.
You set the ad budget yourself and pay LinkedIn per click or impression in an auction. Clicks cost more than on Meta and Google because the audience is professional decision-makers. Work backwards from your allowable cost per lead multiplied by the number of leads you need each month.
Yes, if deal value is high and the audience is clearly defined. On a smaller budget it works best to narrow targeting to a few roles or a list of target companies and to use retargeting rather than spreading budget broadly.
Lead Gen Forms produce more and cheaper leads because the form is pre-filled. Landing pages produce fewer but often better-qualified leads. We choose by sales capacity and lead quality, and measure both against closed deals.
Yes. We connect LinkedIn to HubSpot, Salesforce or Pipedrive so that qualified leads and closed deals count as conversions. LinkedIn can then optimise towards the right kind of lead.
Tracking, audiences and the CRM connection are built in the first four weeks. Because B2B deals often take months to close, we first measure cost per qualified lead, then pipeline and closed deals.
Always. We work inside your LinkedIn Campaign Manager account. You keep full admin access and all data if the engagement ends.
No. Agreements run month to month. We earn the next month by the results of the current one.
No. We work with clients in the UK, US, Canada, Ireland, Australia, New Zealand and across Europe, as well as in many countries in the Middle East, South America and Asia. Invoicing in EUR, GBP or USD. Meetings are usually held by video.
Fill in the short form below and we review tracking, the CRM connection, audiences and creative, then send a written plan with the cost per lead your deal value can carry.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.