Golf equipment & apparel
Innesvingen.se
ROAS up +1,043% in three months — an all-time sales record
An online golf specialist with a wide brand catalogue, facing high CPAs, thin margins and no retention strategy.
- ROAS
- 19.56x1.71x
- Purchases
- 162
- Cost per purchase
- SEK 172SEK 1,570
- CTR
- 4.51%3.50%
The challenge
Paid social was run as a single conversion push with no funnel, so CPAs stayed high on a thin-margin catalogue and there was no mechanism to bring buyers back for a second purchase.
What we did
We built a full-funnel journey from cold traffic to converted customer, ran a lead-gen play to grow a golf community ahead of peak season, and layered cross-sell activation across complementary gear and apparel.
- Full-funnel sales journey from cold to converted
- Golf community build ahead of peak season with a lead-gen play
- Cross-sell activation across complementary gear and apparel
The outcome
ROAS rose +1,043% to 19.56x, cost per purchase dropped 89% to SEK 172 and CTR improved from 3.50% to 4.51% — the strongest sales period in the store's history.
More case studies
Fashion D2C — Meta
Stockholms Klänningsfabrik
Cost per purchase down 73%, ROAS up 512% in three months
Home & living retail
Husochhemma.se
ROAS up +425% in three months against a softer housing market
eCommerce — outdoor & preparedness
Sweprep.se
ROAS from 141% to 450% and cost per order down 41%
eCommerce — home & water filtration
Vattenfilterkannor.se (ZeroWater®)
ROAS from 125% to 564% in under three months
Swimwear & beachwear D2C
Sunkini
ROAS up +610% and cost per purchase down 69% in three months
eCommerce — home interior & made-to-order
Customwood.se
ROAS from 299% to 900% after taking over from a top-tier agency
Health & wellness D2C — omega-3
Fjorda
14.7x ROAS held above 800% across five months from zero
Beauty & aesthetics — B2C lead gen
SYNOS
Cost per lead down 74% while volume climbed
Healthcare — rehabilitation lead gen
Access Rehab
Cost per lead down 95%, leads up 5,400% in three months
B2B — point of sale & checkout solutions
Ancon
Cost per lead down 38% while CTR tripled
Financial services — B2C consumer loans
Ambrion Finans
Cost per lead down 59% while ad spend grew 53%