Performance Marketing FAQ — Costs, ROAS & Method | Vibe Digital

Question 1

What is Vibe Digital?

Accepted Answer

Vibe Digital is a performance marketing agency that runs paid acquisition for eCommerce brands with €500,000–€30 million in annual revenue and for B2B/B2C lead-generation teams. We manage Meta, Google, TikTok, YouTube, Snapchat, Pinterest and X campaigns end to end: strategy, creative testing, media buying, tracking and reporting. Across 700+ client cooperations our clients average +729% ROI, +913% eCommerce ROAS, and a +94% improvement versus their previous agency within four months.

Question 2

Who is Vibe Digital a good fit for?

Accepted Answer

The best fit is an eCommerce brand between €500,000 and €30 million in yearly revenue with healthy margins and stock to scale, or a B2B/B2C lead-generation business that can follow up leads within 24 hours. Companies below €500,000 in revenue, or those without conversion tracking in place, usually get more value from fixing measurement and offer first — we will say so before taking the account.

Question 3

How much does Vibe Digital cost?

Accepted Answer

Pricing is a fixed monthly retainer plus a performance component. Brand awareness is €419/month + 5% of ad spend. B2B/B2C lead generation is €539/month + 8% of ad spend. eCommerce is €659/month + 10% of ad spend over €1,000 and 6% above €25,000, or 7% of attributed sales up to €20,000 and 4.5% above that — whichever model fits the account better. A one-time setup fee from €250 per social platform (€450 for Google Ads) covers tracking, pixel and Conversions API implementation. Swedish clients are billed in SEK from 4,595 kr, 5,995 kr and 7,345 kr respectively.

Question 4

Is there a lock-in contract?

Accepted Answer

No long lock-in. We work on rolling monthly agreements because the results are supposed to keep the account, not the paperwork. We do ask for a fair runway — the Signal Loop needs roughly 90 days to move from clean signal to scaled winners.

Question 5

How do I get started?

Accepted Answer

Request a free ad account audit at vibedigi.tech/start-scaling, book a 30-minute call, or message us on WhatsApp at +46 76 292 52 46. The audit reviews your tracking setup, account structure, creative mix and wasted spend, and comes back with a prioritised 90-day plan.

Question 6

What is the Signal Loop method?

Accepted Answer

The Signal Loop is Vibe Digital's three-stage method. Stage 1, Send the signal (weeks 1–4): fix tracking, feed the platforms clean conversion signals, and test creative broadly. Stage 2, Warm the audience (weeks 5–8): build demand and retarget the segments that respond. Stage 3, Close the loop (weeks 9–16): scale the winning combinations and optimise toward a 2.5–6x ROAS band. Each stage has explicit exit criteria, so you always know whether the account is on track.

Question 7

How do you measure ROI and ROAS?

Accepted Answer

We report platform-reported ROAS, blended ROAS (total revenue divided by total ad spend), cost per acquisition, cost per qualified lead and contribution margin where the client shares cost of goods. Attribution is deduplicated between browser pixel and server-side Conversions API, and we publish the measurement window used for every number so results can be reproduced.

Question 8

How long does it take to see results from paid ads?

Accepted Answer

Most accounts show meaningful movement in cost per acquisition within 30–60 days, and the fuller effect lands inside the first four months. Across our client base the average improvement versus the previous agency is +94% within four months. Accounts with broken tracking or thin creative libraries take longer, because the first weeks are spent rebuilding the signal.

Question 9

What tracking setup do you implement?

Accepted Answer

Server-side conversion tracking with the Meta Conversions API and Google Ads enhanced conversions, deduplicated against the browser pixel using shared event IDs, with SHA-256 hashed customer data. GA4 runs with Google Consent Mode v2, so events respect the visitor's cookie choice. UTM, GCLID and FBCLID values are captured for first-touch and last-touch attribution.

Question 10

Is your tracking GDPR compliant?

Accepted Answer

Yes. Consent is denied by default until a visitor accepts, Consent Mode v2 signals are sent on every page, and any customer data forwarded server-side is SHA-256 hashed before it leaves the server. No raw email addresses or phone numbers are shared with ad platforms.

Question 11

What is a good ROAS for an eCommerce brand?

Accepted Answer

It depends on gross margin. A store with a 70% margin can be profitable at roughly 1.5–2x ROAS, while a 30% margin store usually needs 3.5x or more to break even on contribution. Our eCommerce clients average +913% return on ad spend, but the number that matters is the break-even ROAS for your own margin, which we calculate before setting targets.

Question 12

Which ad platforms work best for eCommerce?

Accepted Answer

Meta (Facebook and Instagram) and Google usually carry the volume, TikTok drives discovery for visually demonstrable products, Pinterest performs for home, beauty and fashion, and YouTube supports consideration for higher-ticket items. The right mix depends on product, price point and margin — we test channels against a break-even ROAS rather than assuming a default split.

Question 13

How much should an eCommerce brand spend on ads per month?

Accepted Answer

As a working rule, a store needs enough spend to generate at least 30–50 conversions per week per campaign for the platform's optimisation to stabilise. In practice that starts around €1,500–€5,000 per month for a €500K brand and scales with revenue. Our pricing calculator at vibedigi.tech/pricing models spend from €300 up to €50,000 per month.

Question 14

How do you generate higher-quality B2B and B2C leads?

Accepted Answer

Quality comes from three levers: qualifying the offer in the ad and on the landing page, shortening the form to the fields sales actually needs (phone and email first), and feeding qualified-lead events — not raw form fills — back to the ad platforms so optimisation targets revenue rather than volume. We also track lead-to-opportunity rates where the CRM allows it.

Question 15

What is a good cost per lead?

Accepted Answer

A useful cost per lead is anything below your allowable CPL: close rate multiplied by average deal value multiplied by target margin. A B2B service with a €4,000 deal value and a 20% close rate can absorb a far higher CPL than a consumer offer. We set the target from your economics, then optimise against qualified leads rather than form submissions.

Question 16

Do you build landing pages and forms?

Accepted Answer

Yes. We build conversion-focused landing pages with the form above the fold, short field sets, phone validation in E.164 format, and full event tracking for form starts, field completions, submissions and abandonment — so drop-off is visible instead of guessed at.

Question 17

Agency versus in-house: which is cheaper?

Accepted Answer

A senior in-house performance marketer in Northern Europe costs roughly €70,000–€95,000 per year fully loaded, before tooling, creative production and holiday cover, and gives you one person's channel expertise. A Vibe Digital retainer gives a team across Meta, Google, TikTok and YouTube plus creative testing for a fraction of that. In-house wins when spend is very large and consistent; an agency wins during the scaling phase. Our value comparison page models both against your own numbers.

Question 18

How is Vibe Digital different from other performance marketing agencies?

Accepted Answer

Three things: a published method with stage exit criteria instead of vague optimisation, transparent pricing with a performance component so incentives align, and published measurement standards — we state the attribution window and data source behind every number we report. Clients switching to us see an average +94% improvement within four months.

Question 19

Do you work with brands outside Sweden?

Accepted Answer

Yes. We operate in English and Swedish and run campaigns across Europe and worldwide. Reporting, calls and contracts are available in either language.

Performance marketing, answered.

Working with Vibe Digital