Beauty & aesthetics — B2C lead gen
SYNOS
Cost per lead down 74% while volume climbed
A beauty brand generating consultation leads in-house, mixing traffic and lead campaigns without ever getting cost per result to an optimal level.
- Cost per lead
- SEK 115SEK 439
- CTR
- 4.15%2.37%
- CPC
- SEK 6.26SEK 11.04
- Ad spend
- SEK 58.0KSEK 36.8K
The challenge
Facebook ads were run in-house with traffic and lead campaigns mixed together. The account lacked structure: no funnel-based marketing, no proper tracking setup and ad messaging that wasn't speaking to potential clients.
What we did
We rebuilt the account as a structured, funnel-based setup and worked the analytics hard — refining, and refining again, until the key audiences actually generating leads were locked in.
- Structured funnel-based campaign rebuild
- Tracking fixed so optimization ran on real lead data
- Continuous audience refinement toward proven segments
The outcome
Cost per lead fell 74% from SEK 439.48 to SEK 115.45, CTR rose from 2.37% to 4.15% and CPC nearly halved — all while ad spend scaled from SEK 36,758 to SEK 57,956.
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