Vibe Digital manages YouTube video advertising for eCommerce brands, B2B companies and brands that want to grow beyond existing demand. Published pricing, creative built for the first seconds and measurement that shows what the video actually added.
By Alexander Jilkhe, Founder ·
A fixed base fee per platform plus a variable percentage of ad spend above €900. The tier follows the goal of the advertising: reach, leads or sales.
| Service | Base fee | Variable |
|---|---|---|
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| B2B/B2C lead generation | €539/mo per platform | 8% of ad spend over €900 |
| eCommerce | €659/mo per platform | 10% of ad spend over €900 (6% above €25,000) |
| Setup (one-time) | from €450 (Google Ads) | Tracking, GA4, audiences, campaign structure |
Prices exclude VAT. Model your own retainer on the pricing page and export a one-page PDF quote.
This is what a YouTube retainer costs on the brand and traffic tier at common monthly budgets.
| Monthly ad spend | Base fee | Variable | Total |
|---|---|---|---|
| €2,000 | €419 | €55 | €474 |
| €5,000 | €419 | €205 | €624 |
| €15,000 | €419 | €705 | €1,124 |
| €30,000 | €419 | €1,455 | €1,874 |
Illustrative. Lead generation uses 8% and eCommerce 10% on the same structure.
YouTube ads are bought in Google Ads. The campaign type follows the goal: reach and frequency for awareness, or Demand Gen campaigns when the goal is conversions. Demand Gen serves ads across YouTube, Shorts, Discover and Gmail.
Most viewers decide before they can skip. Brand, problem and offer therefore need to appear early. We work to Google's ABCD framework: attract attention, brand early, connect with the viewer and give a clear direction.
We write scripts and cut existing footage into the right lengths and formats. When an account needs more volume, we produce UGC with native-speaking creators, including casting, briefing and product logistics.
| Bundle | Price | Per video |
|---|---|---|
| 5 videos | €1,500 | €300 |
| 10 videos | €2,800 | €280 |
| 20 videos | €5,300 | €265 |
Bundles can be bought separately from a management retainer.
Video ads rarely lead to a purchase straight after a click. They lift demand that later shows up as more branded searches, more direct traffic and higher conversion in other channels. Measuring click conversions alone therefore understates YouTube.
We track view-through conversions, branded search lift and blended revenue against total marketing spend. Where budget allows, we validate with Google's lift studies before scaling.
For eCommerce the same foundation applies as in every other channel: break-even ROAS is 1 ÷ gross margin, and the target sits above it. For YouTube we work from blended revenue, because part of the effect shows up in other channels.
| Gross margin | Break-even ROAS | Healthy target |
|---|---|---|
| 30% | 3.33 | 4.5–5.0 |
| 45% | 2.22 | 3.0–3.5 |
| 60% | 1.67 | 2.2–2.6 |
| 75% | 1.33 | 1.8–2.1 |
Run your own numbers in the break-even ROAS calculator.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4), rebuilding tracking and structure; warm the audience (weeks 5–8), scaling offer and creative tests against clean data; close the loop (weeks 9–16), reallocating budget by profit contribution rather than platform-reported conversions.
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At Vibe Digital, YouTube management starts at €419 per month for brand and traffic plus 5% of ad spend over €900. Lead generation starts at €539 plus 8% and eCommerce at €659 plus 10%. Setup is a one-time fee from €450. Prices exclude VAT and there is no long-term contract.
You set the ad budget yourself and pay Google per impression, view or click depending on the campaign type. The price is set in an auction and varies with audience, format and competition. The agency fee comes on top.
No. Many accounts perform well with shorter videos cut from existing footage or with UGC. We write scripts and formats, and produce UGC with native-speaking creators from €1,500 for five videos.
Yes. For eCommerce, YouTube reaches new customers and drives sales through Demand Gen campaigns. For B2B it warms up an audience before they search, especially combined with retargeting and search advertising.
We track view-through conversions, the increase in searches for your brand and blended revenue against total marketing spend. Where budget allows, we validate with Google's lift studies.
Always. We work inside your Google Ads account and YouTube channel. You own all the creative we produce and keep full access if the engagement ends.
No. Agreements run month to month. We earn the next month by the results of the current one.
No. We work with clients in the UK, US, Canada, Ireland, Australia, New Zealand and across Europe, as well as in many countries in the Middle East, South America and Asia. Invoicing in EUR, GBP or USD. Meetings are usually held by video.
Fill in the short form below and we review tracking, campaign types, audiences and creative, then send a written plan for how YouTube can contribute to your growth.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.