Vibe Digital manages Facebook and Instagram advertising for eCommerce brands and B2B/B2C lead generation teams in the UK, the US and Europe. Published retainers, Conversions API built properly, creative produced in-house, targets set against your margin rather than Meta's own attribution, and invoicing in pounds, dollars or euros.
By Alexander Jilkhe, Founder ·
One model across every service: a fixed base fee per platform plus a variable percentage of ad spend above €900. The same structure applies whether Meta is your only channel or one of several.
| Service | Base fee | Variable |
|---|---|---|
| eCommerce (Advantage+, catalogue, prospecting) | €659/mo per platform | 10% of ad spend over €900 (6% above €25,000), or 3.5% of platform sales |
| B2B/B2C lead generation | €539/mo per platform | 8% of ad spend over €900 |
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| Setup (one-time) | from €250 per social platform | Pixel, Conversions API, event set-up, catalogue, structure |
Prices exclude VAT and are published in EUR. UK and US clients can be invoiced in GBP, USD or EUR. Model your own retainer on the pricing page and export a one-page PDF quote.
A percentage-of-spend fee is only fair if you can see the total before you sign. This is what a single-platform Meta Ads retainer costs at common monthly budgets.
| Monthly ad spend | Base fee | Variable | Total |
|---|---|---|---|
| €2,000 | €659 | €110 | €769 |
| €5,000 | €659 | €410 | €1,069 |
| €15,000 | €659 | €1,410 | €2,069 |
| €30,000 | €659 | €2,710 | €3,369 |
Illustrative. Lead generation uses 8% and brand/traffic 5% on the same structure.
Every account receives the same foundation before budget is scaled. In our experience most of the improvement in the first 90 days comes from cleaner signal and stronger creative, not from audience tinkering.
Meta's delivery system now chooses who sees an ad largely from the ad itself. Broad audiences with a varied creative mix usually outperform narrow interest targeting, which makes creative volume and diversity the constraint on growth for most accounts.
We brief, script and test creative inside the retainer. When an account needs more volume, we produce UGC with native-speaking creators, including casting, briefing and product logistics. You own the finished videos and their usage rights.
| Bundle | Price | Per video |
|---|---|---|
| 5 videos | €1,500 | €300 |
| 10 videos | €2,800 | €280 |
| 20 videos | €5,300 | €265 |
Bundles can be bought separately from a management retainer.
Meta's default attribution setting is a 7-day click and 1-day view window, and it credits Meta for sales that other channels influenced too. We report Meta's numbers, but we set budget against blended figures: total revenue or pipeline divided by total marketing spend, and new-customer revenue tracked separately.
Where spend allows, we validate with holdout or conversion lift tests before scaling. The aim is a direct line between each decision in the account and a commercial outcome.
Break-even ROAS is 1 ÷ gross margin. At 45% margin that is 2.22; below it, every additional euro of spend loses money before fulfilment, returns and fees. Target ROAS sits above break-even by the contribution your business needs.
For lead generation the same logic runs on pipeline: gross profit per closed deal multiplied by close rate gives the allowable cost per lead.
| Gross margin | Break-even ROAS | Healthy target |
|---|---|---|
| 30% | 3.33 | 4.5–5.0 |
| 45% | 2.22 | 3.0–3.5 |
| 60% | 1.67 | 2.2–2.6 |
| 75% | 1.33 | 1.8–2.1 |
Run your own numbers in the break-even ROAS calculator.
Instant forms generate cheap leads; landing pages generate fewer, better ones. We choose by sales capacity and lead quality, not by cost per lead alone, and add qualifying questions where volume allows.
Closed-deal and qualified-lead events are sent back to Meta from your CRM, so the algorithm learns which people become customers. Without that feedback, Meta optimises towards whoever fills in forms most readily.
Our team works in English, and Stockholm is one hour ahead of London, so calls and reporting fit the UK working day. For US teams we schedule calls in the overlapping morning hours on the East Coast.
When you sell in both markets, we give each country its own campaigns, budget and targets. UK and US buyers respond to different offers, prices and creative, and a blended number across both hides which market is actually profitable. Tracking runs on Consent Mode v2 and the Conversions API, so measurement respects the cookie consent your UK and EU visitors give.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4), rebuilding tracking and structure; warm the audience (weeks 5–8), scaling offer and creative tests against clean data; close the loop (weeks 9–16), reallocating budget by profit contribution rather than platform-reported conversions.
We do not switch off what is working. Profitable campaigns stay live until their replacements have proven themselves.
Shortlist three agencies and put the same questions to each. The answers separate operators from account caretakers.
At Vibe Digital, Meta Ads management starts at €419 per month for brand and traffic, €539 for lead generation and €659 for eCommerce, each per platform, plus 5%, 8% or 10% of ad spend over €900 (dropping to 6% on eCommerce spend above €25,000). eCommerce can choose 3.5% of platform sales instead. Setup is a one-time fee from €250 and there is no long-term contract. Prices exclude VAT, and UK clients can be invoiced in GBP.
Yes. We invoice in GBP, USD or EUR. Our prices are published in euros, and your invoice can be issued in the currency you run the business in. Ad spend is billed by Meta directly in your ad account's own currency.
Yes. We run Meta Ads for brands in the UK, the US, Canada, Ireland, Australia, New Zealand and across Europe. Calls and reporting are in English, scheduled within UK hours or the US East Coast morning.
Yes. One ad account can target both countries, but we give each market its own campaigns, budget and targets, so you can see which country is profitable. An ad account's currency is fixed when it is created, so if you want spend reported in both GBP and USD we usually recommend one ad account per currency.
It sets up measurement (Pixel and Conversions API), structures campaigns, produces and tests creative, allocates budget and reports on commercial results. A good agency also connects Meta to your CRM or store data, so the platform optimises towards profitable customers rather than cheap clicks.
There is no fixed minimum, but each ad set needs roughly 50 optimisation events within seven days to leave the learning phase. Multiply your expected cost per conversion by 50 to see the weekly budget one ad set needs. Below that, fewer ad sets or a higher-volume optimisation event works better than spreading budget thinly.
Tracking and structure are rebuilt in the first four weeks, and efficiency often improves within the first month. A reliable read on profitability, after creative tests and budget reallocation, usually lands between weeks 9 and 16.
Yes. Creative strategy, scripting and testing are part of the retainer. For additional volume we produce UGC with native-speaking creators from €1,500 for five videos, including casting, briefing and product logistics. You own the videos.
Yes, where the data supports it. Advantage+ sales and catalogue campaigns often perform well for eCommerce, but we define existing customers in the account and track new-customer revenue separately, so the campaign is not credited for buyers you would have had anyway.
Always. We work inside your Business Manager, ad account, Pixel and catalogue. You keep full admin access and all data and creative if the engagement ends.
No. Agreements run month to month. We earn the next month by the results of the current one.
Google Ads captures demand that already exists; Meta Ads creates it. Products people actively search for usually start on Google, while visual products, new categories and offers that need explaining usually scale faster on Meta. Most eCommerce brands above early stage run both.
Fill in the short form below and we review your Conversions API set-up, Event Match Quality, account structure, creative and attribution, then send a written plan with the break-even and target ROAS your margin can carry.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.