Real accounts, real numbers. Every case below is a client program we rebuilt from the funnel up — baseline first, results three months in.
Fashion D2C — Meta
Cost per purchase down 73%, ROAS up 512% in three months
A Swedish fashion house with a distinctive dress collection, held back by inefficient budget management and blurred audiences on Meta.
- ROAS
- 3.28x→20.07x
- Purchases
- 222→1,125
- Cost per purchase
- SEK 460→SEK 125
- Conversion value
- SEK 335K→SEK 1.90M
- Budget reallocation away from underperformers into proven ad sets
- Audience segmentation across retargeting, lookalike and cold traffic
- Full range of Meta objectives matched to each funnel stage
Golf equipment & apparel
ROAS up +1,043% in three months — an all-time sales record
An online golf specialist with a wide brand catalogue, facing high CPAs, thin margins and no retention strategy.
- ROAS
- 1.71x→19.56x
- Purchases
- 2→16
- Cost per purchase
- SEK 1,570→SEK 172
- CTR
- 3.50%→4.51%
- Full-funnel sales journey from cold to converted
- Golf community build ahead of peak season with a lead-gen play
- Cross-sell activation across complementary gear and apparel
Home & living retail
ROAS up +425% in three months against a softer housing market
A fast-growing home & living retailer with a broad catalogue anchored in beds, pressured by high CPAs and low repeat-purchase frequency.
- ROAS
- 5.14x→26.96x
- Cost per purchase
- SEK 1,660→SEK 361
- CTR
- 1.50%→2.04%
- Frequency
- 2.97→2.72
- Full-funnel sales journey lowering CPMs while compounding signal
- Competitive-edge creative built on the clearest differentiators
- Cross-sell activation across adjacent home categories
eCommerce — outdoor & preparedness
ROAS from 141% to 450% and cost per order down 41%
A Swedish outdoor brand behind emergency radios, emergency kits and water filter bottles, stuck at 141% ROAS after a year of running Facebook ads in-house.
- Facebook ROAS
- 141%→450%
- Cost per order
- SEK 241→SEK 141
- Ad spend
- SEK 227K→SEK 314K
- CTR
- 5.98%→7%+
- Full audit of previous ads, results and tracking
- Funnel-based campaigns across top, middle and bottom funnel
- Data-driven budget reallocation and continuous creative testing
eCommerce — home & water filtration
ROAS from 125% to 564% in under three months
A water filter eCommerce brand running sporadic bottom-funnel campaigns with no tracking and a ROAS barely above break-even.
- ROAS
- 125%→564%
- Cost per order
- SEK 396→SEK 146
- CTR
- 2.49%→8.83%
- CPC
- SEK 6.96→SEK 4.49
- Correct conversion tracking implemented on the website
- Systematic funnel build instead of bottom-funnel-only spend
- Structured ad set and creative testing
Swimwear & beachwear D2C
ROAS up +610% and cost per purchase down 69% in three months
A Swedish swimwear brand with a wide beachwear range, held back by high cost per acquisition, thin margins and low repeat purchase frequency.
- ROAS
- 2.12x→12.94x
- Purchases
- 86→857
- Cost per purchase
- SEK 425→SEK 140
- CTR
- 1.50%→2.97%
- Deliberate sales funnel with retargeting and dynamic ads
- Cross-sell across beachwear and accessories to lift order value
- Competitive-advantage and brand-focused creative in-funnel
eCommerce — home interior & made-to-order
ROAS from 299% to 900% after taking over from a top-tier agency
A Gothenburg wood workshop selling made-to-order coasters, lamps and standing desks — stuck at 200–300% ROAS after a year with one of Sweden's premier agencies.
- ROAS
- 299%→900%
- Cost per order
- SEK 290→SEK 231
- CTR
- 6.50%→9.65%
- CPC
- SEK 5.97→SEK 5.03
- Full audit and rebuild after a premier-agency handover
- Top-, middle- and bottom-funnel campaign architecture
- Continuous ad set, creative and audience testing
Health & wellness D2C — omega-3
14.7x ROAS held above 800% across five months from zero
A Norwegian-purity omega-3 brand launching direct-to-consumer from a standing start, with no historical customer data and a limited budget.
- ROAS
- 0 (new account)→14.7x
- Cost per purchase
- —→SEK 32
- CTR
- —→6.3%
- Sustained ROAS
- —→800%+ for 5 months
- Testimonial-led brand awareness build from a standing start
- Lean funnel balancing data collection with immediate sales
- Retargeting foundation built for compounding returns