Real accounts, real numbers. Each case below is a client program rebuilt from the funnel up — baseline set first, results measured three months in.
eCommerce — mobile repair & refurbished phones
ROAS from 0.86x to 9.37x while cost per purchase fell 89%
Sweden's largest independent mobile repair chain was spending SEK 200,000 per month across Google and Meta, but its paid media was losing money and static product creative was failing to build trust.
- Total ROAS
- 0.86x→9.37x
- Cost per purchase
- SEK 5,431→SEK 586
- CTR
- 1.36%→5.02%
- Monthly ad spend
- SEK 200K→SEK 300K
- Full-funnel campaign rebuild across Google and Meta
- 15+ UGC and influencer videos built around trust and service proof
- Continuous creative testing followed by disciplined spend scaling
Fashion D2C — Meta
Cost per purchase down 73%, ROAS up 512% in three months
A Swedish fashion house with a distinctive dress collection, held back by inefficient budget management and blurred audiences on Meta.
- ROAS
- 3.28x→20.07x
- Purchases
- 222→1,125
- Cost per purchase
- SEK 460→SEK 125
- Conversion value
- SEK 335K→SEK 1.90M
- Budget reallocation away from underperformers into proven ad sets
- Audience segmentation across retargeting, lookalike and cold traffic
- Full range of Meta objectives matched to each funnel stage
Golf equipment & apparel
ROAS up +1,043% in three months — an all-time sales record
An online golf specialist with a wide brand catalogue, facing high CPAs, thin margins and no retention strategy.
- ROAS
- 1.71x→19.56x
- Purchases
- 2→16
- Cost per purchase
- SEK 1,570→SEK 172
- CTR
- 3.50%→4.51%
- Full-funnel sales journey from cold to converted
- Golf community build ahead of peak season with a lead-gen play
- Cross-sell activation across complementary gear and apparel
Home & living retail
ROAS up +425% in three months against a softer housing market
A fast-growing home & living retailer with a broad catalogue anchored in beds, pressured by high CPAs and low repeat-purchase frequency.
- ROAS
- 5.14x→26.96x
- Cost per purchase
- SEK 1,660→SEK 361
- CTR
- 1.50%→2.04%
- Frequency
- 2.97→2.72
- Full-funnel sales journey lowering CPMs while compounding signal
- Competitive-edge creative built on the clearest differentiators
- Cross-sell activation across adjacent home categories
eCommerce — outdoor & preparedness
ROAS from 141% to 450% and cost per order down 41%
A Swedish outdoor brand behind emergency radios, emergency kits and water filter bottles, stuck at 141% ROAS after a year of running Facebook ads in-house.
- Facebook ROAS
- 141%→450%
- Cost per order
- SEK 241→SEK 141
- Ad spend
- SEK 227K→SEK 314K
- CTR
- 5.98%→7%+
- Full audit of previous ads, results and tracking
- Funnel-based campaigns across top, middle and bottom funnel
- Data-driven budget reallocation and continuous creative testing
eCommerce — home & water filtration
ROAS from 125% to 564% in under three months
A water filter eCommerce brand running sporadic bottom-funnel campaigns with no tracking and a ROAS barely above break-even.
- ROAS
- 125%→564%
- Cost per order
- SEK 396→SEK 146
- CTR
- 2.49%→8.83%
- CPC
- SEK 6.96→SEK 4.49
- Correct conversion tracking implemented on the website
- Systematic funnel build instead of bottom-funnel-only spend
- Structured ad set and creative testing
Swimwear & beachwear D2C
ROAS up +610% and cost per purchase down 69% in three months
A Swedish swimwear brand with a wide beachwear range, held back by high cost per acquisition, thin margins and low repeat purchase frequency.
- ROAS
- 2.12x→12.94x
- Purchases
- 86→857
- Cost per purchase
- SEK 425→SEK 140
- CTR
- 1.50%→2.97%
- Deliberate sales funnel with retargeting and dynamic ads
- Cross-sell across beachwear and accessories to lift order value
- Competitive-advantage and brand-focused creative in-funnel
eCommerce — home interior & made-to-order
ROAS from 299% to 900% after taking over from a top-tier agency
A Gothenburg wood workshop selling made-to-order coasters, lamps and standing desks — stuck at 200–300% ROAS after a year with one of Sweden's premier agencies.
- ROAS
- 299%→900%
- Cost per order
- SEK 290→SEK 231
- CTR
- 6.50%→9.65%
- CPC
- SEK 5.97→SEK 5.03
- Full audit and rebuild after a premier-agency handover
- Top-, middle- and bottom-funnel campaign architecture
- Continuous ad set, creative and audience testing
Health & wellness D2C — omega-3
14.7x ROAS held above 800% across five months from zero
A Norwegian-purity omega-3 brand launching direct-to-consumer from a standing start, with no historical customer data and a limited budget.
- ROAS
- 0 (new account)→14.7x
- Cost per purchase
- —→SEK 32
- CTR
- —→6.3%
- Sustained ROAS
- —→800%+ for 5 months
- Testimonial-led brand awareness build from a standing start
- Lean funnel balancing data collection with immediate sales
- Retargeting foundation built for compounding returns