eCommerce — mobile repair & refurbished phones
Fix My Phone
ROAS from 0.86x to 9.37x while cost per purchase fell 89%
Sweden's largest independent mobile repair chain was spending SEK 200,000 per month across Google and Meta, but its paid media was losing money and static product creative was failing to build trust.
- Total ROAS
- 9.37x0.86x
- Cost per purchase
- SEK 586SEK 5,431
- CTR
- 5.02%1.36%
- Monthly ad spend
- SEK 300KSEK 200K
The challenge
Fix My Phone was spending SEK 200,000 per month, split evenly across Google and Meta, but total ROAS stood at 0.86x and cost per purchase exceeded SEK 5,400. The creative relied almost entirely on static product shots and did little to stop the scroll or build trust in a considered repair purchase.
What we did
We rebuilt the account into a full-funnel setup across Google and Meta and worked directly with the client's content agency to produce more than 15 UGC and influencer videos. The creative showed real repairs, refurbished-phone unboxings and the 30-minute repair promise. We identified the strongest angles through testing, then concentrated spend behind them as performance improved.
- Full-funnel campaign rebuild across Google and Meta
- 15+ UGC and influencer videos built around trust and service proof
- Continuous creative testing followed by disciplined spend scaling
The outcome
After six months, ROAS had risen from 0.86x to 9.37x, CTR had increased from 1.36% to 5.02% and cost per purchase had fallen 89% to SEK 586. Once the funnel and creative were proven, monthly spend scaled to SEK 300,000 while maintaining profitable returns.
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