Vibe Digital runs paid search and paid social for D2C and eCommerce brands with €500,000–€30M in yearly revenue. Transparent retainers, margin-aware ROAS targets and reporting you can audit line by line.
Two commercial models, both without lock-in beyond the current month. Percentage-of-spend suits brands scaling budget predictably; percentage-of-sales aligns the fee with revenue and suits seasonal or high-variance stores.
| Model | Base fee | Variable |
|---|---|---|
| % of ad spend | €659/mo per platform | 10% of ad spend over €1,000, 6% above €25,000 |
| % of sales | €659/mo per platform | 7% up to €20,000, then 4.5% |
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| Lead gen (B2B/B2C) | €539/mo per platform | 8% of ad spend over €900 |
| Setup (one-time) | from €250 per social platform (€450 for Google Ads) | Tracking, feed, account structure |
Model your own numbers on the pricing page — the calculator exports a one-page PDF quote.
Platform ROAS is meaningless without gross margin. Break-even ROAS is 1 ÷ gross margin: a 40% margin store needs 2.5x just to stand still, a 70% margin store only 1.43x. Every target we set starts from that number, then adds the margin of safety the business needs to fund overhead and growth.
We also track blended ROAS and MER against total revenue, because platform-reported numbers double-count across Meta, Google and TikTok.
One senior strategist owns the account, supported by channel specialists, a creative producer and a tracking engineer. There is no junior handover after onboarding.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4) fixing tracking and structure, warm the audience (weeks 5–8) scaling creative volume against the cleanest signals, and close the loop (weeks 9–16) shifting budget by contribution margin rather than platform ROAS.
Average improvement over a client's previous agency is +94% within four months.
Ask every agency on your shortlist for the same four artefacts. If they cannot produce them in a first call, the reporting will not survive a bad quarter.
At Vibe Digital, eCommerce management starts at €659 per month per platform plus 10% of ad spend over €1,000 and 6% on ad spend above €25,000, or alternatively 7% of platform-attributed sales up to €20,000 per month and 4.5% above that. A one-time setup fee from €250 per social platform (€450 for Google Ads) covers tracking, feed and account structure work.
It depends entirely on gross margin. Break-even ROAS is 1 ÷ gross margin, so a 40% margin store breaks even at 2.5x and a 70% margin store at about 1.43x. A good ROAS is one comfortably above your break-even after shipping, returns and payment fees.
eCommerce and D2C brands with roughly €500,000 to €30 million in yearly revenue, plus B2B and B2C lead generation teams. Below that range a retainer rarely pays for itself.
No. Retainers run monthly. The only fixed commitment is the one-time setup fee, because tracking and account restructuring is front-loaded work.
Google (Search, Shopping, Performance Max, YouTube), Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat and X. Most stores start with Google plus Meta, and add a third platform once the first two are stable above break-even.
Tracking and structure are rebuilt within the first four weeks, and the first optimisation loop closes inside the first month. Meaningful compounding usually appears between weeks 9 and 16. Average improvement over a client's previous agency is +94% within four months.
We review tracking, structure, creative and margin maths, then send a written plan with the ROAS target your margin actually requires.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.