Vibe Digital runs paid search and paid social for D2C and eCommerce brands in the UK, the US and Europe with €300,000–€20M in yearly revenue. Transparent retainers, margin-aware ROAS targets, reporting you can audit line by line, and invoicing in pounds, dollars or euros.
By Alexander Jilkhe, Founder ·
Two commercial models, both without lock-in beyond the current month. Percentage-of-spend suits brands scaling budget predictably; percentage-of-sales aligns the fee with revenue and suits seasonal or high-variance stores.
| Model | Base fee | Variable |
|---|---|---|
| % of ad spend | €659/mo per platform | 10% of ad spend over €900, 6% above €25,000 |
| % of sales | €659/mo per platform | 3.5% of platform sales |
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| Lead gen (B2B/B2C) | €539/mo per platform | 8% of ad spend over €900 |
| Setup (one-time) | from €250 per social platform (€450 for Google Ads) | Tracking, feed, account structure |
Prices exclude VAT and are published in EUR. UK and US clients can be invoiced in GBP, USD or EUR. Model your own numbers on the pricing page — the calculator exports a one-page PDF quote.
Platform ROAS is meaningless without gross margin. Break-even ROAS is 1 ÷ gross margin: a 40% margin store needs 2.5x just to stand still, a 70% margin store only 1.43x. Every target we set starts from that number, then adds the margin of safety the business needs to fund overhead and growth.
We also track blended ROAS and MER against total revenue, because platform-reported numbers double-count across Meta, Google and TikTok.
One senior strategist owns the account, supported by channel specialists, a creative producer and a tracking engineer. There is no junior handover after onboarding.
Our team works in English, and Stockholm is one hour ahead of London, so calls and reporting fit the UK working day. For US brands we schedule calls in the overlapping morning hours on the East Coast.
Selling into several countries is a feed and structure question before it is a bidding question. We run separate Merchant Center feeds and campaigns per market, so each country has its own prices, currency, shipping and budget, and its own ROAS read. Tracking is built on Consent Mode v2 and server-side events, so measurement respects the cookie consent UK and EU shoppers give.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4) fixing tracking and structure, warm the audience (weeks 5–8) scaling creative volume against the cleanest signals, and close the loop (weeks 9–16) shifting budget by contribution margin rather than platform ROAS.
Average improvement over a client's previous agency is +94% within four months.
Ask every agency on your shortlist for the same four artefacts. If they cannot produce them in a first call, the reporting will not survive a bad quarter.
At Vibe Digital, eCommerce management starts at €659 per month per platform plus 10% of ad spend over €900 and 6% on ad spend above €25,000, or alternatively 3.5% of platform-attributed sales. A one-time setup fee from €250 per social platform (€450 for Google Ads) covers tracking, feed and account structure work. Prices exclude VAT, and UK clients can be invoiced in GBP.
Yes. We invoice in GBP, USD or EUR. Our prices are published in euros, and your invoice can be issued in the currency you run the business in.
Yes. We work with online brands in the UK, the US, Canada, Ireland, Australia, New Zealand and across Europe. Calls and reporting are in English, and calls are scheduled within UK hours or the US East Coast morning.
Yes. We build a separate feed and campaign set for each market, with local currency, prices and shipping, so budget and ROAS are managed per country. Most brands prove one market first, usually their home market, before scaling the second.
It depends entirely on gross margin. Break-even ROAS is 1 ÷ gross margin, so a 40% margin store breaks even at 2.5x and a 70% margin store at about 1.43x. A good ROAS is one comfortably above your break-even after shipping, returns and payment fees.
eCommerce and D2C brands with roughly €300,000 to €20 million in yearly revenue, plus B2B and B2C lead generation teams. Below that range a retainer rarely pays for itself.
No. Retainers run monthly. The only fixed commitment is the one-time setup fee, because tracking and account restructuring is front-loaded work.
Google (Search, Shopping, Performance Max, YouTube), Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat and X. Most stores start with Google plus Meta, and add a third platform once the first two are stable above break-even.
Tracking and structure are rebuilt within the first four weeks, and the first optimisation loop closes inside the first month. Meaningful compounding usually appears between weeks 9 and 16. Average improvement over a client's previous agency is +94% within four months.
We review tracking, structure, creative and margin maths, then send a written plan with the ROAS target your margin actually requires.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.