eCommerce — home & water filtration
Vattenfilterkannor.se (ZeroWater®)
ROAS from 125% to 564% in under three months
A water filter eCommerce brand running sporadic bottom-funnel campaigns with no tracking and a ROAS barely above break-even.
- ROAS
- 564%125%
- Cost per order
- SEK 146SEK 396
- CTR
- 8.83%2.49%
- CPC
- SEK 4.49SEK 6.96
The challenge
Paid social ran in bursts with no strategy, jumping straight to bottom-funnel activity without proper tracking — spending on broad, unfamiliar audiences at a very low ROAS.
What we did
We implemented correct website tracking, then tested ad sets and creative, building campaigns that worked systematically down the sales funnel instead of skipping to the bottom.
- Correct conversion tracking implemented on the website
- Systematic funnel build instead of bottom-funnel-only spend
- Structured ad set and creative testing
The outcome
In under three months ROAS went from 125% to 564%, cost per order dropped 63% to SEK 146 and CTR more than tripled to 8.83% at a lower CPC.
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