Electrical installation services — B2C & B2B lead gen
Ampy
23x ROI and a 16% lead-to-customer rate in the first three months
A Swedish electrical installation company entering paid social with no account history, pixel data or proven audience, offer or creative baseline.
- ROI
- 23x0 (new account)
- Cost per lead
- SEK 204—
- CTR
- 4.17%—
- Lead-to-customer
- 16%—
The challenge
Ampy had never run paid social. There was no account history, audience data or evidence of which messages would resonate with homeowners and businesses considering an electrical upgrade. Targeting, offer, creative pairing and lead capture all had to be built and tested from a cold start.
What we did
We paired Ampy's in-house content with a Meta lead-generation funnel using native lead forms, allowing prospects to request a quote without leaving the platform. During the first weeks we tested audience and creative combinations quickly, then moved budget toward the combinations producing qualified opportunities for Ampy's sales team.
- Meta native lead-form funnel built from a standing start
- Rapid audience and creative testing during the launch phase
- Budget concentrated behind sources of qualified sales opportunities
The outcome
Within the first quarter, the new funnel delivered 23x ROI from SEK 30,000 in ad spend. Click-through rate reached 4.17%, cost per lead settled at SEK 204 and 16% of leads converted into customers.
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