Vibe Digital manages Google Ads for eCommerce brands and B2B/B2C lead generation teams. Transparent retainers, conversion tracking rebuilt from scratch, and targets set against your margin — not against a platform-reported ROAS screenshot.
One model across every service: a fixed base fee per platform plus a variable percentage on ad spend above €900. No media markup, no hidden buying margin, no lock-in beyond the current month.
| Service | Base fee | Variable |
|---|---|---|
| eCommerce (Search, Shopping, PMax) | €659/mo per platform | 10% of ad spend over €1,000 (6% above €25,000), or 7% of sales up to €20,000 then 4.5% |
| B2B/B2C lead generation | €539/mo per platform | 8% of ad spend over €900 |
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| Setup (one-time) | from €250 per social platform (€450 for Google Ads) | Tracking, enhanced conversions, account structure |
Model your own retainer on the pricing page and export a one-page PDF quote.
Percentage-of-spend pricing is only fair if you can see it before you sign. Here is what a single-platform Google Ads retainer costs across common monthly budgets.
| Monthly ad spend | Base fee | Variable | Total |
|---|---|---|---|
| €2,000 | €659 | €100 | €759 |
| €5,000 | €659 | €400 | €1,059 |
| €15,000 | €659 | €1,400 | €2,059 |
| €30,000 | €659 | €2,700 | €3,359 |
Illustrative. Lead generation uses 8% and brand/traffic 5% on the same structure.
Break-even ROAS is 1 ÷ gross margin. At 45% margin that is 2.22 — below it, every extra euro of spend loses money before you have paid for fulfilment, returns or the retainer. Target ROAS sits above break-even by whatever contribution you need to fund the business.
For lead generation the same maths runs on pipeline: gross profit per closed deal × close rate gives the allowable cost per lead, and revenue per lead × leads ÷ spend gives a comparable ROAS.
| Gross margin | Break-even ROAS | Healthy target |
|---|---|---|
| 30% | 3.33 | 4.5–5.0 |
| 45% | 2.22 | 3.0–3.5 |
| 60% | 1.67 | 2.2–2.6 |
| 75% | 1.33 | 1.8–2.1 |
Run your own numbers in the break-even ROAS calculator.
Every account gets the same foundation before spend is scaled. Most of the lift in the first 90 days comes from measurement and structure, not from bid tinkering.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4) rebuilding tracking and structure; warm the audience (weeks 5–8) scaling offer and creative tests against clean data; close the loop (weeks 9–16) reallocating budget by profit contribution rather than platform-reported conversions.
Shortlist three agencies and ask all of them the same questions. The answers separate operators from account babysitters.
At Vibe Digital, Google Ads management starts at €419 per month for brand and traffic, €539 for lead generation and €659 for eCommerce, each per platform, plus a variable percentage of ad spend over €900 — €1,000 for eCommerce (5%, 8% and 10% respectively, dropping to 6% on eCommerce ad spend above €25,000). Setup is a one-time fee from €250 per social platform (€450 for Google Ads) and there is no long-term contract.
A hybrid is usually fairest. A flat fee alone underprices large accounts and overprices small ones; pure percentage pricing rewards spending more rather than earning more. A base fee plus a capped percentage keeps the work funded while keeping incentives on efficiency.
It depends entirely on gross margin. Break-even ROAS is 1 ÷ gross margin, so a 45% margin store needs 2.22 just to cover product cost. Our eCommerce clients average +913% return on ad spend across platforms, but the right target for you comes from your own margin and growth appetite.
Yes. We run Search, Shopping, Performance Max, Demand Gen and YouTube inside one account strategy, with brand exclusions, asset-group segmentation and feed optimisation so PMax reporting stays interpretable instead of a black box.
Tracking and structure are rebuilt in the first four weeks and efficiency usually moves inside the first month. Smart bidding needs roughly 30 conversions per campaign per month to stabilise, so a reliable read on profitability lands between weeks 9 and 16.
Always. We work inside your Google Ads, Merchant Center, GA4 and tag containers. You keep full admin access and all data if the engagement ends.
Fill in the short form below and we review tracking, account structure, PMax setup, feed health and search terms, then send a written plan with the break-even and target ROAS your margin can carry.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.