Fashion D2C — Meta
Stockholms Klänningsfabrik
Cost per purchase down 73%, ROAS up 512% in three months
A Swedish fashion house with a distinctive dress collection, held back by inefficient budget management and blurred audiences on Meta.
- ROAS
- 20.07x3.28x
- Purchases
- 1,125222
- Cost per purchase
- SEK 125SEK 460
- Conversion value
- SEK 1.90MSEK 335K
The challenge
Budget was spread evenly across ad sets regardless of performance, and overlapping audiences meant retargeting, lookalike and cold traffic competed against each other in the same auctions. Cost per purchase sat at SEK 460 with a 3.28x ROAS.
What we did
We rebuilt the Meta account around a clean audience architecture and moved spend continuously into the ad sets that proved out, matching each Meta objective to the funnel stage it actually serves.
- Budget reallocation away from underperformers into proven ad sets
- Audience segmentation across retargeting, lookalike and cold traffic
- Full range of Meta objectives matched to each funnel stage
The outcome
Within three months ROAS reached 20.07x, purchases grew 5x to 1,125 and conversion value went from SEK 335K to SEK 1.90M — with cost per purchase down to SEK 125.
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