eCommerce — home interior & made-to-order
Customwood.se
ROAS from 299% to 900% after taking over from a top-tier agency
A Gothenburg wood workshop selling made-to-order coasters, lamps and standing desks — stuck at 200–300% ROAS after a year with one of Sweden's premier agencies.
- ROAS
- 900%299%
- Cost per order
- SEK 231SEK 290
- CTR
- 9.65%6.50%
- CPC
- SEK 5.03SEK 5.97
The challenge
A full year with one of the country's premier agencies produced only 300% ROAS. Conversion campaigns weren't optimized in any meaningful way — basic setups with no continuous testing of ad sets, ads or strategy, leaving ROAS stuck in the 200–300% range.
What we did
We audited every previous campaign, then tested new ad sets and creative and rebuilt the account as proper funnel-based campaigns across top, middle and bottom funnel, reallocating budget on the data until the right target groups were locked in.
- Full audit and rebuild after a premier-agency handover
- Top-, middle- and bottom-funnel campaign architecture
- Continuous ad set, creative and audience testing
The outcome
ROAS tripled from 299% to 900%, cost per order fell to SEK 231 and CTR climbed to 9.65% at a lower CPC — while ad spend scaled from SEK 195,000 to SEK 260,771.
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