How Vibe Digital built Facebook and Instagram lead generation for RevRunnr across the UK, Sweden and selected US states, and what the same programme costs your business. Published pricing, month-to-month terms, and targets set on cost per booked meeting rather than cost per form fill.
By Alexander Jilkhe, Founder ·
RevRunnr is a compliance-led fintech that helps smaller companies access larger business opportunities through blockchain-based crypto trading under EU financial regulation and ready-made shelf companies. It needed a steady flow of qualified leads and booked meetings in three markets: the UK, Sweden and selected US states.
Before any budget was committed, we agreed the ideal client profile with RevRunnr's team and set explicit targets: a cost per lead of €25–35 and around half of all leads booking a meeting.
Meta was the clear starting channel for this audience, so we launched on Facebook and Instagram with a structure built to learn quickly, then scaled what worked.
Month one landed at the better end of the target. From there, creative testing and nurturing compounded: leads became cheaper and a larger share of them booked a meeting.
| Metric | Month one | Month three | Month six |
|---|---|---|---|
| Cost per lead | €25 | €19 | €16 |
| Lead-to-meeting rate | 48% | 65% | 69% |
| Click-through rate | 4.5% | 6.5% | 6.5% |
| Media cost per booked meeting | €52 | €29 | €23 |
Cost per booked meeting is cost per lead divided by the lead-to-meeting rate, rounded. ROI of +890% after six months, against ad spend and agency fees, as reported in the client case study.
Three things did most of the work. First, targets were agreed on meetings, not leads, so the campaigns were never rewarded for cheap but useless enquiries. Second, UGC video gave a complex financial offer a human face, which lifted click-through rate from 4.5% to 6.5%. Third, the nurturing sequences meant no lead went cold: the meeting rate rose by 21 percentage points without extra ad spend.
None of this depends on Swedish or US conditions. The same approach applies to UK B2B services, professional services, finance and high-value B2C offers where a conversation comes before the sale.
Lead generation on Meta uses a fixed base fee plus a variable percentage of ad spend above €900. Ad spend is paid directly to Meta, with no media markup.
| Service | Price | Includes |
|---|---|---|
| Management | €539/mo + 8% of ad spend over €900 | Strategy, campaigns, creative testing, weekly reporting |
| Setup (one-time) | from €250 | Pixel, Conversions API, lead forms, CRM connection, nurture triggers |
| UGC videos, 5 | €1,500 | Creator casting, scripts, briefing and logistics |
| UGC videos, 10 | €2,800 | As above; the volume used for RevRunnr |
Prices exclude VAT and are published in EUR. UK and US clients can be invoiced in GBP, USD or EUR.
Monthly management fee for Meta lead generation at common budgets.
| Monthly ad spend | Base fee | Variable | Total |
|---|---|---|---|
| €2,000 | €539 | €88 | €627 |
| €3,000 | €539 | €168 | €707 |
| €5,000 | €539 | €328 | €867 |
| €10,000 | €539 | €728 | €1,267 |
Illustrative, excluding VAT.
Start from what a customer is worth. Multiply gross profit per customer by your lead-to-meeting rate and your meeting-to-customer rate, then decide what share of that profit you are willing to spend on acquisition. The examples below use 30%.
| Gross profit per customer | Lead-to-meeting | Meeting-to-customer | Allowable cost per lead |
|---|---|---|---|
| £2,000 | 60% | 25% | £90 |
| £5,000 | 50% | 20% | £150 |
| £10,000 | 40% | 15% | £180 |
| £25,000 | 50% | 10% | £375 |
Illustrative, in GBP. The same calculation applies in USD or EUR. Raising the meeting rate through nurturing raises the cost per lead you can afford.
Our team works in English, and Stockholm is one hour ahead of London, so calls and reporting fit the UK working day. For US teams we schedule calls in the US East Coast morning. Invoicing is available in GBP, USD or EUR.
Tracking runs with Consent Mode v2 and the Conversions API, so measurement respects the cookie consent UK and EU visitors give. We work inside your own Meta Business account, and you keep full admin access if the engagement ends.
It plans and runs Facebook and Instagram campaigns that collect enquiries from your ideal customers, produces the creative, connects leads to your CRM and follow-up, and optimises toward qualified leads and booked meetings rather than form fills.
At Vibe Digital, management costs €539 per month plus 8% of ad spend over €900, with a one-time setup from €250. At €3,000 of monthly ad spend the fee is €707. Prices exclude VAT, UK clients can be invoiced in GBP, and there is no long-term contract.
It depends on the offer, market and how strictly leads are qualified. For RevRunnr, a B2B fintech, cost per lead was €25 in month one and €16 by month six. We set your target from your own customer value before launch, using the allowable cost per lead calculation on this page.
Yes, when the offer suits a broad professional audience and leads are qualified and followed up quickly. RevRunnr ran B2B Meta campaigns in the UK, Sweden and the US. For narrow, senior B2B audiences we often pair Meta with LinkedIn.
Because most leads do not book a meeting on their own. For RevRunnr, automated SMS and email follow-up helped lift the share of leads booking a meeting from 48% to 69%, which more than halved the media cost per meeting.
Not always, but they help most when an offer needs trust or explanation. RevRunnr used ten UGC-style videos. We produce them from €1,500 for five videos, and you own the finished videos.
Leads usually start in the first week after launch. Cost per lead and meeting rate typically stabilise within the first 30 to 60 days, with further gains from creative testing and nurturing over the first 90 days.
Yes. We work with clients in the UK, the US, Canada, Ireland, Australia, New Zealand and across Europe. Calls and reporting are in English, and invoicing is available in GBP, USD or EUR.
No. Agreements run month to month, and you keep the ad account, Pixel, audiences and every lead.
Fill in the short form below with your offer, market and monthly budget. We review your Meta account, lead forms and follow-up, then send a written plan with the cost per lead and cost per meeting your numbers can carry.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.