Financial services — B2C consumer loans
Ambrion Finans
Cost per lead down 59% while ad spend grew 53%
A consumer finance lender running in-house Meta ads that mixed traffic and lead campaigns, with no funnel and no proper tracking.
- Cost per lead
- SEK 146SEK 356
- Ad spend
- SEK 89.7KSEK 58.8K
- Funnel structure
- Full funnelNone
- Tracking
- RebuiltIncomplete
The challenge
In-house Facebook advertising mixed traffic and lead campaigns without getting cost per result near an optimal level — no funnel-based marketing, no proper tracking setup and ad messaging that wasn't speaking to potential borrowers.
What we did
We rebuilt the account from the ground up into a structured, funnel-based setup and worked the analytics until the key audiences generating quality loan applications were locked in.
- Ground-up account rebuild with funnel-based structure
- Tracking rebuilt for reliable lead attribution
- Analytics-led audience refinement at stable lead quality
The outcome
In under six months cost per lead dropped 59% from SEK 356.48 to SEK 145.79 while ad spend scaled from SEK 58,769 to SEK 89,653 — with lead quality held high.
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