Fintech — B2B business services lead gen
RevRunnr
+890% ROI and cost per lead down 36% in six months
A compliance-led fintech helping smaller companies access larger business opportunities through blockchain-based crypto trading and ready-made shelf companies, launching Meta lead generation in Sweden, the UK and selected US states.
- Cost per lead
- €16€25
- Lead-to-meeting
- 69%48%
- CTR
- 6.5%4.5%
- ROI (6 months)
- +890%Launch
The challenge
RevRunnr needed to turn a specialised, compliance-led offer into a steady flow of qualified leads and booked meetings across three markets. Before any budget was committed, we defined the ideal client profile with their team and set explicit targets: a cost per lead of €25–35 and a lead-to-meeting ratio of around 50%.
What we did
Meta was the clear starting point for this audience, so we launched on Facebook and Instagram in Sweden, the UK and selected US states. We produced 10 UGC-style videos to build social proof, and set up a lead-nurturing system with preset SMS and email sequences so every lead was followed up and moved toward a meeting.
- Ideal client profile and CPL and meeting-rate targets agreed before launch
- Ten UGC-style videos built to establish social proof
- Automated SMS and email nurturing to convert leads into booked meetings
The outcome
Month one landed at the better end of the estimate: €25 per lead, a 4.5% CTR and 48% of leads booking a meeting. By month six, cost per lead had fallen to €16, CTR held at 6.5% and the meeting ratio reached 69%. Media cost per booked meeting fell from roughly €52 to €23, and total ROI reached +890% against ad spend and agency fees.
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