Onboarding & operating model

What your first 90 days look like

No mystery onboarding. Here is exactly what gets delivered, when, by whom — and what we need from you to hit it.

Day 0–7

Access, audit & baseline

Kick-off call (60 min) with your named senior specialist — goals, margins, seasonality, no-go creatives
Access to your own ad accounts, GA4, Merchant Center / CRM (we never move your assets into ours)
Free ad account audit delivered 48–72 hours after access, with prioritised actions
Baseline sheet: current CPA, ROAS/MER, lead quality and spend, with the attribution window written out
Tracking check: pixel/tag health, server-side events, deduplication, conversion definitions

Week 2–4

Build & send the signal

Account structure rebuilt or restructured to the agreed plan (you approve before launch)
First creative batch live: 6–12 concepts per platform across hooks, formats and offers
Clean conversion signals feeding the platforms — one primary event, no duplicated goals
Weekly written performance note every Monday + a shared live dashboard
Daily access to your specialist by email, phone and WhatsApp

Week 5–8

Warm the audience & prove signal

Winning angles scaled, losers cut on a stated threshold — not on gut feel
Retargeting and mid-funnel layers built from the audiences that actually responded
Second creative iteration based on real hook-rate and hold-rate data
30-day review call: what we learned, what changes next, what we're not doing and why
Lead-quality loop with your sales team (lead gen) or margin/MER review (eCommerce)

Week 9–12

Close the loop & scale

Budget reallocated to the proven winners with a documented pacing plan
Incrementality sanity-check where volume allows (spend-step or geo holdout)
90-day report: performance vs. the day-0 baseline, in the same currency and window
Next-quarter plan with forecasted spend, expected ROAS/CPA range and the risks named
Go/no-go moment: continue, adjust, or walk — it's month-to-month either way

Reporting & communication rhythm

When	What	Who
Daily	Account monitoring and optimisation	Your senior specialist
Daily (as needed)	Direct reachability by email, phone and WhatsApp	Your senior specialist
Weekly (Mon)	Written performance note + live dashboard update	Specialist + strategist
Bi-weekly	Creative review and next test batch	Specialist + your brand contact
Monthly	30-minute review call: numbers, decisions, next actions	Specialist + strategist
Day 90	Full 90-day report vs. baseline + next-quarter plan	Full team

What we need from you

Admin access to your existing ad accounts, analytics and (for eCommerce) product feed
Your margin or lead-value data so we can report ROI, not just ROAS
Brand assets: logo, product images, existing video, tone-of-voice guidance
One decision-maker who can approve creative and budget within a few days
Sales-team feedback on lead quality (lead gen) within the first 30 days

That's it. Everything else — structure, creative direction, tracking setup, reporting — is on us.

Named, senior, not junior

The specialist on your kick-off call is the person in your account every day. No hand-off to a junior after signing.

Month-to-month from day one

The 90 days is a plan, not a contract. Cancel anytime with 30 days' notice.

Everything in your accounts

Structure, creatives, pixels, audiences and history stay yours. If we part ways, nothing is lost or locked.

Reported against a stated baseline

Every 90-day number is compared to a baseline period of equal length, same currency, attribution window written out.

Start with the free ad account audit

Day 0 starts with the audit — delivered 48–72 hours after we get access. Or see pricing first.

One offer, no pressure

Get a free ad account audit

Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.

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