B2B SaaS — AI-powered shift management
Shifter
Cost per acquisition down 56% and blended ROI up 218% in six months
An AI-powered shift management platform for staff-intensive businesses such as logistics, airports and retail, whose Google and Meta advertising we took over after five months with a large agency.
- Cost per acquisition
- €26.30€59.50
- CPC
- €0.63€1.35
- CTR
- 4.38%1.87%
- Blended ROI
- 5.311.67
The challenge
Shifter's Google and Meta campaigns had run for five months with a large agency. At handover, cost per click stood at €1.35, click-through rate at 1.87% and cost per acquisition at €59.50, with a blended ROI of 1.67 — too expensive for a B2B SaaS proposition that needs to acquire customers efficiently.
What we did
We assumed management of both channels and focused the account on lead generation and acquisition efficiency for staff-intensive industries. Performance was then evaluated like-for-like, comparing CPC, CTR, CPA and blended ROI at handover with the results after six months of cooperation.
- Google and Meta campaigns taken over from a large agency
- Account focused on lead generation and acquisition efficiency
- Like-for-like evaluation against the handover baseline
The outcome
After six months, CPC had fallen 53% to €0.63, CTR had risen 134% to 4.38% and CPA had dropped 56% to €26.30. Blended ROI increased from 1.67 to 5.31, 3.18 times the value at handover.
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