Vibe Digital manages TikTok advertising for eCommerce and consumer brands. Published pricing, Events API set up properly, UGC with native-speaking creators and targets set against your margin rather than TikTok's own attribution.
By Alexander Jilkhe, Founder ·
A fixed base fee per platform plus a variable percentage of ad spend above €900 — the same model as in every other channel we run.
| Service | Base fee | Variable |
|---|---|---|
| eCommerce | €659/mo per platform | 10% of ad spend over €900 (6% above €25,000), or 3.5% of platform sales |
| B2B/B2C lead generation | €539/mo per platform | 8% of ad spend over €900 |
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| Setup (one-time) | from €250 per social platform | Pixel, Events API, events, catalogue, structure |
Prices exclude VAT. Model your own retainer on the pricing page and export a one-page PDF quote.
This is what a TikTok retainer costs on the eCommerce tier at common monthly budgets.
| Monthly ad spend | Base fee | Variable | Total |
|---|---|---|---|
| €2,000 | €659 | €110 | €769 |
| €5,000 | €659 | €410 | €1,069 |
| €15,000 | €659 | €1,410 | €2,069 |
| €30,000 | €659 | €2,710 | €3,369 |
Illustrative. Lead generation uses 8% and brand/traffic 5% on the same structure.
On TikTok an ad competes with entertainment, not with other ads. Creative that looks like native content — vertical, sound-on, with a strong opening and a real person — almost always beats polished commercials. Creative also fatigues faster than on other platforms, so the pace of new variations decides how long results hold.
We brief, script and test new angles and hooks every cycle. With Spark Ads we can sponsor posts from your own account or from creators, so social proof such as comments and likes stays with the ad.
| Bundle | Price | Per video |
|---|---|---|
| 5 videos | €1,500 | €300 |
| 10 videos | €2,800 | €280 |
| 20 videos | €5,300 | €265 |
Bundles can be bought separately from a management retainer.
Every account receives the same foundation before budget is scaled.
TikTok often influences purchases that happen later through search or directly on your site, while the platform also credits itself with view-through conversions. We report TikTok's numbers, but set budget against blended figures: total revenue divided by total marketing spend, with new-customer revenue tracked separately.
Break-even ROAS is 1 ÷ gross margin. At 45% margin that is 2.22; below it, every additional euro of spend loses money. Target ROAS sits above break-even by the contribution your business needs.
| Gross margin | Break-even ROAS | Healthy target |
|---|---|---|
| 30% | 3.33 | 4.5–5.0 |
| 45% | 2.22 | 3.0–3.5 |
| 60% | 1.67 | 2.2–2.6 |
| 75% | 1.33 | 1.8–2.1 |
Run your own numbers in the break-even ROAS calculator.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4), rebuilding tracking and structure; warm the audience (weeks 5–8), scaling offer and creative tests against clean data; close the loop (weeks 9–16), reallocating budget by profit contribution rather than platform-reported conversions.
Put the same questions to every agency you evaluate.
At Vibe Digital, TikTok management starts at €659 per month for eCommerce plus 10% of ad spend over €900 (6% above €25,000), or 3.5% of platform sales. Lead generation starts at €539 plus 8% and brand at €419 plus 5%. Setup is a one-time fee from €250. Prices exclude VAT and there is no long-term contract.
You set the ad budget yourself and pay TikTok per impression, click or result in an auction. On top of the budget come the agency fee and the cost of creative, which is often the part that decides the result.
Each ad group needs around 50 conversions per week to exit the learning phase. Multiply your expected cost per conversion by 50 to see the weekly budget one ad group needs. On a smaller budget, fewer ad groups or a higher-volume conversion event work better.
Yes. Creative strategy, scripting and testing are part of the retainer. For more volume we produce UGC with native-speaking creators from €1,500 for five videos, including casting, briefing and product logistics. You own the videos.
No. The audience is broader than many assume, though still younger than on Facebook. We test audience and message at small scale before budget is scaled, so the decision rests on your own data.
Spark Ads are ads built on existing posts from your own TikTok account or from a creator. Comments, likes and follows accrue to the original post, which gives the ad social proof and often a lower cost.
Always. We work inside your TikTok Ads Manager account and Business Center. You keep full admin access and all data and creative if the engagement ends.
No. Agreements run month to month. We earn the next month by the results of the current one.
No. We work with clients in the UK, US, Canada, Ireland, Australia, New Zealand and across Europe, as well as in many countries in the Middle East, South America and Asia. Invoicing in EUR, GBP or USD. Meetings are usually held by video.
Fill in the short form below and we review your Pixel and Events API, account structure, creative and attribution, then send a written plan with the break-even and target ROAS your margin can carry.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.