Vibe Digital runs paid search and paid social for B2B and B2C lead generation teams that measure pipeline, not form fills. Transparent retainers, CRM-connected reporting and targets set against your close rate.
The same transparent model as every other Vibe Digital service: a base fee per platform plus a variable percentage on ad spend. No hidden media markup, no lock-in beyond the current month.
| Service | Base fee | Variable |
|---|---|---|
| B2B/B2C lead generation | €539/mo per platform | 8% of ad spend over €900 |
| Brand awareness & traffic | €419/mo per platform | 5% of ad spend over €900 |
| eCommerce | €659/mo per platform | 10% of ad spend over €1,000, 6% above €25,000 |
| Setup (one-time) | from €250 per social platform (€450 for Google Ads) | Tracking, CRM events, account structure |
Model your own retainer on the pricing page and export a one-page PDF quote.
A €40 lead is expensive if only 2% close on a €1,500 gross-profit deal, and cheap if 20% close on a €9,000 deal. We start from allowable CPA: gross profit per closed deal multiplied by your lead-to-close rate. That is the ceiling; the target sits below it with the margin of safety your cash flow needs.
For lead gen the ROAS logic still applies — it just runs on pipeline value instead of cart value. Revenue per lead × leads ÷ ad spend gives you a true ROAS you can compare against break-even.
| Lead-to-close rate | Allowable CPL | Target CPL at 50% safety |
|---|---|---|
| 2% | €60 | €30 |
| 5% | €150 | €75 |
| 10% | €300 | €150 |
| 20% | €600 | €300 |
Illustrative maths. Swap in your own gross profit and close rate in the ROAS calculator.
Most underperforming lead gen accounts optimise toward whatever fires on the thank-you page. If the platform never learns which of those leads became pipeline, it will keep buying the cheapest form fill it can find.
Our method, the Signal Loop, runs in three phases: send the signal (weeks 1–4) rebuilding tracking, CRM events and account structure; warm the audience (weeks 5–8) scaling offer and creative tests against clean data; close the loop (weeks 9–16) reallocating budget by closed-won value rather than raw lead volume.
Ask every shortlisted agency the same questions. The answers separate agencies that manage pipeline from agencies that manage form fills.
At Vibe Digital, lead generation management starts at €539 per month per platform plus 8% of ad spend over €900, with a one-time setup fee from €250 per social platform (€450 for Google Ads) for tracking, CRM event wiring and account structure. There is no long-term contract.
There is no universal number. Work out allowable CPA first: gross profit per closed deal multiplied by your lead-to-close rate. At €3,000 gross profit and a 5% close rate, €150 per lead is break-even, so a healthy target sits around €75.
We push CRM lead stages back into Google Ads and Meta as offline conversions, so bidding optimises for qualified leads and closed-won value rather than any form submission. We also tighten forms with qualifying fields, phone validation and spam filtering.
Google Search captures existing demand and usually comes first. Meta and Demand Gen create demand and retarget at lower cost per lead, and LinkedIn is worth its premium only when the ICP is narrow and deal values are high.
Tracking and structure are rebuilt in the first four weeks, and lead volume typically responds inside the first month. Because B2B sales cycles run 1–6 months, closed-won attribution usually becomes reliable between weeks 9 and 16.
Yes. The same model applies to B2C services such as home improvement, finance, healthcare and education — high-intent search plus paid social, with allowable CPA derived from your gross profit per sale and close rate.
We review tracking, CRM feedback loops, offers and account structure, then send a written plan with the allowable cost per lead your funnel can actually carry.
One offer, no pressure
Meta, Google or TikTok — a senior specialist reviews your account and sends a concrete growth plan within 48–72 hours of access. No obligation, no lock-in.