eCommerce — outdoor & preparedness
Sweprep.se
ROAS from 141% to 450% and cost per order down 41%
A Swedish outdoor brand behind emergency radios, emergency kits and water filter bottles, stuck at 141% ROAS after a year of running Facebook ads in-house.
- Facebook ROAS
- 450%141%
- Cost per order
- SEK 141SEK 241
- Ad spend
- SEK 314KSEK 227K
- CTR
- 7%+5.98%
The challenge
A full year of in-house Facebook advertising left ROAS stuck at 141% on SEK 702,000 in total sales. Conversion campaigns were rarely touched: basic setups with no continuous testing of target groups, ad sets, ads or strategy.
What we did
After a full audit of previous ads, results and tracking, we tested new ad sets and creative and built funnel-based campaigns spanning top, middle and bottom funnel, reallocating budget against the data until the right target groups were locked in.
- Full audit of previous ads, results and tracking
- Funnel-based campaigns across top, middle and bottom funnel
- Data-driven budget reallocation and continuous creative testing
The outcome
In under twelve months Facebook ROAS climbed from 141% to 450% and cost per order fell from SEK 240.68 to SEK 140.84 — while ad spend grew from SEK 226,710 to SEK 313,720.
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